Live Chatting Online Software for Websites and Its 3 Major Advantages

In the realm of the web, live chatting online was one of many earliest methods for people to get their message around in real-time. In 1997, when I first began using the Internet, there were no social media sites, and there were no web 2.0 services. All we had were static web pages. Yet we had the convenience of talking to our friends in real time through the IRC or the Internet Relay Chat. mIRC, one of several earliest chatting tools, for example, was such a enormous hit in the early days.

Although these days, social media has brought about a totally new opportunity for us to interact online, the real-time component of live chatting continues to be as an essential and interesting way to get our messages across. Even today, many websites still integrate live chatting tools to allow visitors to interact openly and spontaneously while logged on to the website.

The simple truth is, live chatting isn’t yet dead. In fact it is still offering businesses three extremely important advantages that not many tools can offer. You and other webmasters might not be aware of it, but a good live chatting online tool provides companies with valuable marketing intelligence, real-time customer support, and can make any site a great deal stickier.

Precious marketing intelligence
Marketing intelligence is a very important aspect of business success, and possibly this is one live chatting online software advantage that is the most critical. The thing about an on site chatting widget or tool is that you, as the business owner, won’t have to go very far to learn about what consumers are saying with regards to your products or services. Right before your eyes you will observe how people feel about your business. That’s precious real time marketing intelligence at your disposal.

Real time customer support
Live chat programs will probably be your very own customer support platform. As a complaint is being raised, one of the site admins can properly take care of the issue immediately. And as a compliment is being offered, you are able to acknowledge them immediately, making your visitors go home having a feel-good mood.

A whole new strategy for making your site a whole lot stickier
Apparently, time spent by visitors on a particular site is a search engine ranking factor. Live chatting online tools make sites stickier, as they make the visitors stay longer. Because of this, the search engines like Google, Yahoo! and Bing will like your website much more, and you’ll have ample opportunities to communicate more with your site’s users.

ChatWing is a leading provider of powerful live chatting online tools. To learn more about how you will too can make your site more engaging for your visitors, visit http://chatwing.com.