Live chat programs amazingly help to make sites more relevant. The biggest search engines, particularly Google with its “Farmer” upgrade, emphasized the significance of having websites that are extremely strongly related to visitors’ inquiries. Bounce rate, or the rate of visitors departing a website within the first few seconds after entry, is one of the crucial indications of a site’s significance.
Working with a high bounce rate, say north of 60 percent, indicates that a site may not be really tightly related to exactly what the visitors are trying to find. The easiest method to remedy this is by making sure the content is of very good quality and relevance. If the site’s main keyword is “dog training”, as an example, the page ought to very specifically discuss dog training. Developing related contents ensures that visitors stay longer as they pile throughout the content relating to their search.
An alternate way to help site visitors stay longer onsite, thus improving bounce rate drastically, is to try using good live chat programs. Live chat icons are chatting tools that can be inlayed on a website so that users can communicate with one another on topics concerning the website’s services or products.
The important thing with live chat widgets is that they allow visitors to chat in real-time. This real-time component is the reason why people interact much more. They can spontaneously speak about things which relate to the website’s topic. Say, the website is a blog the latest issues. With the recent movies such as Pirates of the Caribbean, Hangover 2 and Kung Fu Panda 2, with live chat applications in place, people could easily get involved in a lively conversation on issues relating to these blockbuster movies, or they could get involved in hot debates in real-time.
There’s not question that live chat widgets will make sites much more pertinent. However, creating relevant and good quality content should always be the priority for websites, specifically blogs. Live chat widgets could then be used to complement all endeavors to make visitors stay onsite for a longer time.
If you’re an Internet marketer, you probably understand the enormous advantage of using social media widgets such as Facebook chat and Twitter buttons. From and Internet marketing standpoint, these widgets are excellent tools for engaging site visitors in topics that relate to the site’s subjects.
Websites are much more interesting with social media buttons, as they let you in on what your friends are up to online, and they also allow your friends to know what things you are exploring online.
But there is another interesting way to let your friends know what you are up to online. ChatWing’s latest version of its live chat button will be launched pretty soon (I actually can’t wait to test drive it on my personal sites).
What’s amazing about ChatWing’s new chat buttons is that it allows for a more seamless integration with your Facebook and Twitter profiles.
I recently had the opportunity to test the new widget out. I was impressed by how it allowed me to log in either with my Facebook profile or with my Twitter account or, most impressively, with both profiles simultaneously.
Check out ChatWing’s live chat button in action.
By combining your current social media approach with groundbreaking tools like chat widgets will certainly make your website perform beyond belief. Who knows what surprises with regards to traffic and sales combining these two tools together could bring?
It seems that with all the buzz that surrounds social media, the ones that really get all the attention are the social networking sites, not the smaller, independent sites. Yes, social networking sites such as Twitter and the ubiquitous Facebook prove to be very useful, but they hog everyone’s attention.
What about YOUR site?
Creating a Facebook page for your cooking blog, for instance, does help in gathering a significant amount of followers. Creating a Twitter profile for the same gets the conversations surrounding your niche going. These are all excellent ideas to get the word out about your website or your business.
But, what if there is another cool way of making your people actually stay within your site, hang out with a couple of friends and talk about your site’s topic? What if there’s another viable way to get visitors outside of the usual SEO campaigns and Social Media Marketing strategies?
Friends and fellow website owners, the time has come to put your small website back into the spotlight with ChatWing.com’s interactive live chat widget. With it, your visitors can and will stay longer by participating in conversations about your site’s topic.
Moreover, with ChatWing.com’s unique networking technology, your site will be linked to similar sites using ChatWing’s service, allowing your website to get some attention beyond social media and SEO.
To learn more about how you can take the spotlight back to your website, visit ChatWing.com
For most websites that are not heavily funded, or blogs that are run by regular individuals, the hard part of implementing live chat widgets onsite is policing it full-time, 24 hours, seven days a week. It obviously takes a lot of vigilance to make sure that no one in the chat room posts foul languages and that the conversation are kept in decent levels.
Spamming is also another issue that needs to be addressed when setting out to implement a live chatting tool onsite. Spamming is simply annoying, and if unchecked, a chat room riddled with spam posts could turn visitors off and they could be turned away for good.
For sites with lots of financial resources, they can easily hire someone to moderate their site’s chat rooms. However, for those who lack the funds necessary to get someone to police their onsite chat rooms, here are some tips that could help you somehow keep your site free from unwanted visitors.
Tip number 1. Use live chat solutions that has automatic filtering features. There are live chatting tools out there that automatically edit out words that are off or at least appear to be off. They also do a great job of filtering out spammers and other suspicious users.
Tip number 2. Set very specific rules. Set rules such as making it compulsory to log in with properly identified profiles. If you are using ChatWing’s live chat widget, that shouldn’t be a problem, as users can log in with their Facebook and Twitter profiles making them properly identifiable somewhat.
Also make sure to make it very clear to visitors that repeat offenders will be booted out for good.
Tip number 3. If you don’t have the financial resources to hire someone to look after your site’s chat room, pray that no one does something silly while you’re not on. Joking aside, when you’re on, go over the conversation on your website. Take note of the people posting silly stuff and have them banned from ever using your chat room.
Drop us a line for comments on ChatWing’s live chat widget. Tell us your thoughts and let us know what features you would like for us to integrate. Send your messages to [email protected].
Marketing is not just about getting your message across effectively. It’s also about being able to “listen” or giving your undivided attention to what your market is trying to say about your products or services. Marketing could also mean paying very close attention to what the market wants right now.
In recent years, blogs have become a powerful business asset that allows companies to sort of “listen in” on what customers are saying about them right now. With the advent of other social media sites such as Twitter and Facebook, everyone possessed a whole new set of tools that allow them to get the word out about their business in the most efficient and most inexpensive way. Above all, businesses now have an indispensable tool that allows them to zero in on conversations that relate to their products and services from within these social media tools.
With Twitter, for example, businesses can instantly be informed in near real-time about what people are saying about them.
Similarly, live chat widgets can be used to conduct marketing intelligence from within your site. With a live chat button such as ChatWing, you can monitor what your visitors are saying about your site as they chat with each other on topics relating to your products or services.
The great thing about onsite live chat buttons is that you don’t have to go very far to figure out what people might be saying about your products, and you can get the information that you want in real-time.
To get the most out of the chat widget installed into your site, conduct an instant survey with your visitors on what they think about your site or about your products and services. Get them engaged and try to get them to talk some more about what they like about your products or what they don’t disagree about what your site is trying to convey.
This is not to imply that chat widgets will one day overthrow Facebook chat or Twitter. I personally believe that social media is here to stay. However, if fully integrated with your current social media strategies, a live chat widget could prove highly relevant and valuable to your marketing campaigns in terms of gathering mission critical information.